A. The overall purpose of this chapter is to enhance and maintain the aesthetic character, to promote the public health, safety and general welfare, and to increase the effectiveness of visual communication in the city.

B. This chapter is intended to promote a positive visual display of businesses and structures within the city so as to avoid visual clutter that may adversely impact traffic and pedestrian safety, or be adverse to property values, business opportunities and the city’s overall appearance, and to prevent and abate public nuisances.

C. This chapter is also intended to establish a mechanism for giving suggestions and advice from city planning staff and the city’s arts commission to private parties regarding the construction, location, use and maintenance of all privately sponsored art that is visible from the public right-of-way.

D. This chapter is also intended to ensure compliance with Chapter 18.28 ACC, C-2 Central Business District, Chapter 18.29 ACC, DUC Downtown Urban Center District, and Chapter 18.56 ACC, Signs, without unduly burdening commercial speech. (Ord. 6243 § 1, 2009.)